Event Management, PR & Salesforce

Problem: Kruss Scientific Instruments, Inc. kicked off 2017 by attending more tradeshows than the ever had in the past. In previous years, Kruss only attended two tradeshows, but in 2017 they attended more than 17. They needed someone to take tradeshow logistics off their hands, and they needed a marketing professional to assist the efforts of their Hamburg office.

Solution: I handled all aspects of tradeshow logistics during my time at Kruss. I researched and registered Kruss for tradeshows both as an exhibitor and for their individual sales representatives. I handled booth selection and logistics for booking furniture and electric prior to the show, as well as shipments of marketing materials and expensive scientific instruments before and after each tradeshow. I kept a list of all tradeshows that matched our market, as well as any and all deadlines for those shows.

I also started an on-going customer service initiative that included sending a Customer Thank You Letter at the time of purchase, a Customer Survey one-month following the installation and training of our scientific instrumentation, and then Gift Cards after a customer completed one of the Customer Surveys. All of this was kept track of in an Excel sheet that auto-populated my deadlines for me.

I created a public relations database for an upcoming PR campaign for one of Kruss’s scientific instruments, the Mobile Surface Analyzer. I sat in one weekly meetings with the marketing team in Hamburg, Germany to add input to their marketing efforts, and I compiled a list of more than 50 contacts at various publications that were directly related to their target market.

I also aided in a Salesforce clean-up initiative that involved going through all of Salesforce and making sure all Accounts, Contacts and Leads were formatted appropriately and to add additional information. I also initiated the use of Campaigns and connected a Campaign to each tradeshow we were part of in order to better manage the Customer Journey.