Strategy and Social Media
Situation: I took a Social Media Marketing & Analytics course at UNC-Charlotte. Our class assignment was to do a Social Media audit for a local business, then set-up a social media marketing campaign for a similar business. (Though it couldn’t be for the business itself, since the audited business was not our own.) The project included social media marketing, analytics using the native insights, and content creation.
I saw this as an opportunity to look at marketing a marketing agency business, so my group did our assignment on Social Ape Marketing, a very successful local marketing firm.
Results:
Paper/Presentation:
Social Media Audit Paper
Presentation
Web Presence (Social Media & Blog):
https://www.facebook.com/FactionSixMktg/
Tweets by factionsix
https://factionsix.wordpress.com/
Graphics:
